Sandra Peachey – Business Coach and Author blogs about why Blogging is good for business! She shares her tips on how to get started and how to improve your blogging for business…
In February 2012 I started a personal blog called Peachey Letters… A year later my blog has had 1000s of hits from 26 countries and has been turned into a book, giving me publicity and recognition that I could never even of dreamt of when I started!
Blogging tells the world that you are an ‘Expert’ in what you do – the services and products you provide. Used well you can gain the interest of potential customers and encourage them to buy more of your products. With blogging people can get to know and trust you – spending ‘time’ with you before they buy. And it also gives you have the perfect opportunity to keep reminding people about what you do and being in their consciousness, so that when the time comes to buy, they think of you…
The great thing about blogging is that it requires no financial outlay to get started. It beefs up your business credentials and if used cleverly, can be re-used and recycled – posted on social media, on other people’s blogs and in your newsletters – maximizing your time and effort.
How do I get started?
Check to see if your website has blogging functionality – most do. Even without a website you can get started quickly – Blogger and WordPress both offer free platforms and then you are also part of a blogging community which can give you global exposure. If getting stuck on the technology is what is preventing you from getting started, then get some help – most website designers can help you, or you can check out a Freelancers hub site like Elance or Fiver, or even find a friend or colleague who has already set up their own blog and ask for a favour or a service swop.
How and what do I write?
Be wary of selling! Always be of a mindset that you are sharing useful tips, strategies and information. Never be afraid of sharing some of your ‘trade secrets’ – this means that you stay on your toes and will consistently provide better services for your clients.
For subject matter – think of the time of the year, issues that are in the news, new products and services that you are offering. Or maybe there is something that doesn’t seem related to your business that you are passionate about – that’s how I got started! Blog about your real passions – the energy and authenticity this brings to your blogging will make you different from most people that share your marketplace. If you are happy to share things going on in your life – people love the ‘soap opera’ saga of someone else’s life, and course – always make the connection back to your products and services.
Never be afraid to be bold or controversial – again – it makes you stand out!
The simplest and most useful tip I can give you to structure and give subject matter to any blog is to answer 1-3 questions around a subject, service, theme, etc. Sometimes you can make it as obvious as how I have structured this blog, or simply use this thought process to shape your piece as you write it.
Finally – Make the Offer!
When you have shared your tips and strategies, then you can lead people to what you currently have to offer. As my example, I am currently giving one to one blog checks for beginners and improvers for just £10. This will get you started, motivated and inspired to get your message out into your market place. If you already have a blog then I will audit it and show you how to make it even more effective, getting more hits and more selling exposure. Just click here to find out more and book your 1:1 blogging session.
If you feel you are ready to take things to the next level and get a book out into the world, then my recommendation is a weekend long course held by two of my favourite book collaborators – Presland Quirk Limited. Their Best Seller Bootcamp will give you everything you need to get your book out including time, structure and publishing know how. Follow this link to find out more…
Sandra Peachey works with businesses to turn their passion into profitable enterprises and achieve their market goals. Her first book Peachey Letters – Love Letters to Life was published in February 2013; has been featured in local and national press, including Psychologies and The Lady magazines; and is available in paperback and Kindle from Amazon or via her website.